Back in the day chips were flat and that was boring. So we made a chip that zigged and zagged and shared it with the world. Because when you have ridges, the crunches are crunchier and the dipping strength multiplies, and your chips become Ruffles. With crunchy ridges and epic inspired flavors, RUFFLES potato chips bring snack satisfaction and big taste to any moment. Try pairing with your favorite dip for a quick and easy appetizer or snack.